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Do You Believe That Research is Too Expensive?
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LibraSquared Research
Marketing research has been perceived by many organisations as a waste of money. There are many reasons for this perception, including a lack of understanding of market research, experience in receiving research results and not knowing how to implement action plans going forward, and even being sold market research which is not addressing your unique needs.
LibraSquared offers value added research at affordable rates. How can LibraSquared make this statement, you may ask?
The main reason for all of the above is because the market research houses do not develop a relationship with their clients where they explore the clients needs thoroughly and then develop a research solution for those particular needs. There is too much emphasis on conducting research using 'tried and tested' models, or models that are 'being used internationally'.
The owner of LibraSquared, Sandra Reinbrech, worked in research houses for nearly 10 years and in her experience, she realised that there are many organisations seeking something else that can address their particlur needs, especially in the case of South African organisations who face unique cultural challenges on a daily basis. This is not to say that the large research houses do not provide 'unique' offerings, as many of them will conduct adhoc research for you, but the in depth understanding of the small businesses is lacking as the project managers tend not to spend enough time understanding their clients needs and developing a research solution around these needs.
LibraSquared is proud to say that their clients receive personal attention and much time is spent in understanding the clients needs. Sandra Reinbrech will personally contact all clients before any research design is decided upon.
From the personal relationships that are developed, an understanding of the clients business is established and the research needs addressed uniquely for that client.
As LibraSquared is a small business that rather has coalitions with other small research businesses, than growing too big, it does not carry the overheads of a large research house. We can therefore offer quality research at a fraction of the normal costs.
Quality is upheld by ensuring that all coalition companies provide quality service themsleves and LibraSquared continuously does quality checks on any work that is outsourced to these companies. All project management and control is also always kept in house.
So if you believe that marketing research is too expensive, please contact us for a quote and experience for yourself how inexpensively you can source quality marketing research.
LibraSquared offers value added research at affordable rates. How can LibraSquared make this statement, you may ask?
The main reason for all of the above is because the market research houses do not develop a relationship with their clients where they explore the clients needs thoroughly and then develop a research solution for those particular needs. There is too much emphasis on conducting research using 'tried and tested' models, or models that are 'being used internationally'.
The owner of LibraSquared, Sandra Reinbrech, worked in research houses for nearly 10 years and in her experience, she realised that there are many organisations seeking something else that can address their particlur needs, especially in the case of South African organisations who face unique cultural challenges on a daily basis. This is not to say that the large research houses do not provide 'unique' offerings, as many of them will conduct adhoc research for you, but the in depth understanding of the small businesses is lacking as the project managers tend not to spend enough time understanding their clients needs and developing a research solution around these needs.
LibraSquared is proud to say that their clients receive personal attention and much time is spent in understanding the clients needs. Sandra Reinbrech will personally contact all clients before any research design is decided upon.
From the personal relationships that are developed, an understanding of the clients business is established and the research needs addressed uniquely for that client.
As LibraSquared is a small business that rather has coalitions with other small research businesses, than growing too big, it does not carry the overheads of a large research house. We can therefore offer quality research at a fraction of the normal costs.
Quality is upheld by ensuring that all coalition companies provide quality service themsleves and LibraSquared continuously does quality checks on any work that is outsourced to these companies. All project management and control is also always kept in house.
So if you believe that marketing research is too expensive, please contact us for a quote and experience for yourself how inexpensively you can source quality marketing research.
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Copyright © 2010 by LibraSquared
All Rights reserved
E-Mail: sandra.reinbrech@LibraSquared.com
All Rights reserved
E-Mail: sandra.reinbrech@LibraSquared.com